Performing user research has become indispensable for product design. Current research platforms have focused on large enterprises as their target, bundling too many features and turning the research practice into a blogging environment. Actual content is being eclipsed by the platform. There is a better and simpler way for freelancers, solo practitioners and small UX teams.
Magnolia is a simple, beautiful, all-in-one app used by product managers, designers, and UX researchers to handle the user-research cycle, from interview bookings to finding insights.
Magnolia allows you to use your existing tools: Gmail, Outlook, Google Calendar and Zoom, so the learning curve is minimal, which will make your experience for booking participant interviews completely seamless.
Participants get invited to a session via an already stored link or a public link. Emails get sent out from your Gmail or Outlook inbox - so they feel personal and authentic. Magnolia allows for reusable templates for all emails in the user research lifecycle — invitation, confirmation and thank you.
Sessions are always in sync with the schedule from your calendar and Zoom. Participants only see your available time slots and a session is automatically created as a calendar event. Once a session is over, the recording is transcribed to text.
All participant interview transcripts, artifacts and notes are in one place: a repository of knowledge. By highlighting and tagging snippets, you can turn them into insights. And finally, share your repository with stakeholders and other team members.
Try Magnolia free for 30 days. All feedback is welcome!